+ DIRECTOR
+ PHOTOGRAPHER
+ CREATIVE DIRECTOR

The Orlebar Brown campaign, shot in New Zealand’s stunning Cardrona Valley, marked a pivotal moment for the brand as they introduced Merino wool into their clothing line. The valley’s rugged beauty offered a desolate and authentic Central Otago backdrop, deeply reflecting the origin of Merino wool. The campaign explored the material’s versatility and performance, highlighting how it embodies both luxury and practicality. It showcases Orlebar Brown’s commitment to innovation in fashion, blending the brand’s sophisticated aesthetic with New Zealand’s raw and unbridled southern landscape, creating a perfect harmony between nature and design.