+ DIRECTOR
+ PHOTOGRAPHER

The Oyster Bay brand commercial was a dynamic project shot in Tāmaki Makaurau, Aotearoa, New Zealand, featuring a diverse cast of 12. Combining stills and film, the production highlighted multiple product shots that captured the brand's essence—elegant, fresh, and timeless. Created as part of a brand repositioning in the market, the campaign sought to modernise the perception of Oyster Bay while retaining its premium appeal.