+ DIRECTOR
+ PHOTOGRAPHER
+ CREATIVE DIRECTOR

Rodd & Gunn, New Zealand’s premier menswear brand with a global presence, embarked on a stunning AW campaign shoot in Lochnagar, Central Otago. The project captured 33 looks in seven hours of precious winter sunlight, blending film, stills, analogue, and digital formats. The rugged, isolated beauty of Lochnagar, accessible only by helicopter, provided the perfect backdrop for the collection, reflecting the brand’s iconic roots. Despite the tight schedule and cold conditions, the shoot was filled with laughs from a wonderful crew. Sadly, the salmon wasn’t caught at the lake — we had to bring him in on ice.;(